Introducing the App

July 31, 2014

By Guy Rosen, Product Management Director

Over 85% of the world’s population lives in areas with existing cellular coverage, yet only about 30% of the total population accesses the internet. Affordability and awareness are significant barriers to internet adoption for many and today we are introducing the app to make the internet accessible to more people by providing a set of free basic services.

With this app, people can browse a set of useful health, employment and local information services without data charges. By providing free basic services via the app, we hope to bring more people online and help them discover valuable services they might not have otherwise.

The app will be available first to Airtel subscribers in Zambia and we’ll continue to improve the experience and roll it out to other parts of the world.


Through the app, Airtel customers in Zambia will have basic access to:





Facts for Life

Google Search

Go Zambia Jobs


MAMA (Mobile Alliance for Maternal Action)



WRAPP (Women’s Rights App)

Zambia uReport

Airtel customers in Zambia can access these services in the Android app, at, or within the Facebook for Android app.

Updated as of 10/16/14: We’ve added three additional services to the app in Zambia:


Zambia Reports


Updated as of 11/11/14: Zambians are using the app to access information and connect with each other. Meet a few of them in this 5-minute video.

More Posts

A new report from McKinsey & Company identifies key barriers to connectivity in order to help companies, governments and civil society bring the next 4.4 billion people online.

Mark Zuckerberg discusses how different communities require different solutions for connectivity, and what the Connectivity Lab at Facebook is doing to make internet access available throughout the world.

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